© 2020 Copyright MAGPIE CREATIVE

WATER CONSERVATION CAMPAIGN Christchurch City Council required an engaging campaign to drive a water conservation message to 
the residents over peak summer times. Three personas were created and matched with creative copy, to break the traditional ‘you shouldn’t do that’ style of Council communication and breathe life into the CCC creative.
2020/21 Draft Annual Plan The COVID-19 crisis impacted the Council's finances significantly and required a revised version of the Annual Plan to be created and consulted on by the residents. Collateral included a consultation document, financial document, posters in 10+ languages, digital banners, tiles, and HTML5 programmatic ads. Magpie also delivered animated IG stories, and multiple facebook ads with static and dynamic content. BIN APP REFRESH Still in development